When Alzheimer Scotland wanted to increase awareness of their work and generate donations, they asked HUSH to help. We suggested DRTV. But in such a crowded arena, packed with so many slickly-produced charity appeals, how were we going to get them noticed?

The answer was to feature real people whose lives have been touched by dementia. None was comfortable in front of a camera. But they all communicated the message with authenticity and passion.